On a misty January night in Charlotte, North Carolina, the Arizona Cardinals faced the Carolina Panthers with a shot at Super Bowl 50 on the line. Things weren't going the way of the Cardinals, trailing 42-10 after eventual MVP Cam Newton's fourth score of the game. Defeat was inevitable.

Being cavalier while running the Cardinals social media accounts, I decided to get ahead of the trolls. With six minutes left it was time to give ourselves the crying Jordan treatment. The tweet took off immediately garnering over fifty-thousand retweets even being mentioned during the NBC broadcast.

The Cardinals may have lost the game but won the internet with numerous national and international outlets reporting on the tweet. Thus, a solo venture was launched.