On a misty January night in Charlotte, North Carolina, the Arizona Cardinals faced the Carolina Panthers with a shot at Super Bowl 50 on the line. Things weren't going the way of the Cardinals, trailing 42-10 after eventual MVP Cam Newton's fourth score of the game. Defeat was inevitable.
Being cavalier while running the Cardinals social media accounts, I decided to get ahead of the trolls. With six minutes left it was time to give ourselves the crying Jordan treatment. The tweet took off immediately garnering over fifty-thousand retweets even being mentioned during the NBC broadcast.
The Cardinals may have lost the game but won the internet with numerous national and international outlets reporting on the tweet.